Does it get any better than waking up to more money??
I don’t think it does, so I’m constantly striving to find the stocks that will give me the biggest profits with the least amount of work.
My latest favorite money-maker is one that has been ignored by most people, allowing me to cash in BIG TIME.
I woke up the morning after my investment to 45% profits!
So how did I find this beauty of a stock?
Well I started by looking at investments in industries that most investors have been frightened off from.
In the last several years, the world of retail has changed dramatically.
Companies that were once seen as infallible have deteriorated and closed up shop as the e-commerce wave has taken down one brick-and-mortar after another.
When Amazon first started out, it was just functioning as an online reseller of books.
Even from these most humble of beginnings, though, Jeff Bezos (Amazon’s founder and CEO) was clearly onto something that would come to be known as e-commerce and would proceed to explode.
Amazon is now one of the biggest companies in the world, and Jeff Bezos, still at the helm, is the richest person in the world.
Now, don’t worry I’m not going to tell you to invest in Amazon.
I have a much more manageable stock in mind, but I want to make sure you know how I reached my discovery.
While Amazon, and e-commerce in general, has made huge strides using advancements in technologies to make consumerism easier and more convenient than ever, it has not been very kind to the traditional retail world.
One reason consumers love online shopping so much is for the convenience, as well as the efficiency.
Whereas before a shopping trip may have elicited widespread groans and an immediate onset of exhaustion, we can now shop for anything and everything we need from the comfort of our own home, able to compare hundreds of items at a time.
It’s also considerably easier to check prices now, so we can look at different retailers until we find the cheapest price or fastest delivery.
Those legacy brands that were fixtures in shopping malls the world over are now nearly obsolete, leaving their shareholders and board members scrambling.
However, in this savage new retail world, there are branches that have stood the test of time against e-commerce and beat the odds.
One such example would be Restoration Hardware (RH), a home furnishings company.
While others are closing up shop, RH is going strong, opening new locations and increasing profits.
So, what sets a company like RH apart from the rest of the struggle retail?
Well in large part it’s due to RH’s niche as an upscale, unique home goods store.
While nothing can beat the convenience of being able to shop for a new couch on a hundred different websites at once without changing out of your pajamas, most people like to see furniture in person before they buy.
It’s not like other forms of retail, where the pictures online and the measurements tell you just about everything you need to know.
When it comes to home furnishings, people want to see the products up close, they want to run their hands over the material, and take a seat on the cushions.
A picture online isn’t usually enough to convince someone to drop $1,000 on a piece of furniture they’ve never seen in person.
This is one of the most important things to consider when thinking about investing in retail.
The more money people are considering spending on something, the more likely they will need to be convinced and probably want to see it in person before purchasing.
Additionally, having to go through the process of returning a piece of furniture you ordered online is extremely inconvenient and a huge hassle.
This makes seeing the product in person beforehand even more important, because easy returns that attract many online shoppers don’t apply the same way when dealing with hulking pieces of furniture.
So, if you are ready to invest in one of the only sectors safe from the e-commerce Armageddon, RH is a great option.
RH’s earnings have continuously climbed up, and full year earnings skyrocketed over 132%!
Knowing that now, can you imagine if you missed out on profits like that again??
On top of that RH has had some very healthy jumps up in the last several months, with a 45% overnight gain in September, and then again an overnight gain of 26% in November.
Given RH’s history and their pattern of growth, these jumps can be expected to continue happening in the near future.
Earnings have gone up every quarter and RH has been expanding while other retail companies, including much larger giants, have been forced to declare bankruptcy, or at the very least have announced significant store closures.
Just because the landscape of retail is changing doesn’t mean you should miss out on the profits.
I’m here to make sure you make your big paydays every opportunity, especially when others are looking in the opposite direction.
